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As you know here at Thumb
Bandits were an extremely friendly
site where inclusivity is of the utmost
importance. Our demographic clearly
shows this but we want more! We dont
want a pro female gaming platform, what
we want is diversity and inclusion regardless
of gender, race, ability etc, is it
a fantasy or can we make it happen.....
well were certainly going to give
it a try, but theres a few questions
we need to look at to try and glean
a clearer way of going about it whilst
gaining an understanding of what the
actual crux of the problems are within
the inclusivity argument. Obviously
one of the big areas within this debate
it that of the female gaming dilemma,
so it's this that we're going to take
a look at today.
First up we have the rather Darwinian
suggestion that the male / female gaming
dilemma is actually based on the fundamental
differences between the sexes, and that
this coupled with an overall misunderstanding
within the gaming industry of just what
makes up the female gamer demographic
is the actual problem and not JUST a
misunderstanding within the industry
itself.
An examination of some of the more academic
literature that exists on the female
gamer dilemma (if indeed it is a dilemma)
tends to show that it may be the male
view that the gaming dilemma is intrinsically
linked to these fundamental differences
and therefore harkens back to the natural
model of male and female. Men therefore
are seen as the 'natural' the hunters
and protectors, whilst women are the
'natural' gatherers and carers. Can
it thus be suggested that women are
therefore more likely to enjoy games
that have these aspects within their
structure? It has actually been suggested
that this may be why MMORPGs are of
particular interest to the female gamer,
because women are, by definition, social
creatures and it is therefore the social
aspects of the MMORPG genre that attract
a female audience. A recent AOL poll
suggested women gamers who regularly
played MMORPGs do so to relieve stress
whilst their male counterparts were
far more likely than women: 35 percent
vs. 29 percent (hardly far more
likely), to say that they liked
the competition factor of gaming. Additionally,
more men than women said that they play
to increase their skill levels. Well
it would appear to be quite clear cut
then, argument over, no need to carry
on, women gamers are apparently not
interested in competition, they just
want to schmooze and gossip, no inbred
stereotyping there then 
Heres the problem, there are so
many confounding factors within polls
such as this one previously mentioned
that to even use it as any sort of evidence
defies logic, the women that took part
in the poll, are for one thing, women
who take part in polls, theyre
on their PCs, are they console gamers?
What ages are they? Geographically where
are they? And the list goes on and on.
So with so many variables where does
that lead us? Right back to the start.
Following
the Womens Game Conference in
Austin reports emerged that seemed to
suggest that whilst some of the male
faces within the industry banged on
about diversity and social inclusion
they showed said support by non attendance
to the womens section of the conference.
How strange. Needless to say this is
a gross generalisation and goes no way
in examining this puzzle piece by piece
but you can see the irony of such reports
it is assumed?
A
broader face to the gaming market is
what is needed, and ignoring what is
at present rumoured to be around %39
of your audience is not only a huge
risk but illogical in a business sense.
Stemming the traditionalist thought
that women lean towards certain kinds
of games (role-playing, puzzles or adventure
games) is a difficult task given that
less than %10 of the development workforce
is presently female. Despite most female
gamers disputing that certain genres
appeal to them, marketing and ad campaigns
continue to perpetuate the ideology
of the female gamer when
all women gamers truly want is the same
thing as their male counterparts, value
for money and a good game that is inclusive
of them as a player. Because video games
have been made by men for men for many
years it is obviously going to take
time for these changes to take place
(as is the case with anything) and in
the meantime girl gamers and women gamers
alike are just going to have to hope
that those within the industry of a
more vocal nature will get the message
out there that girls want to play the
games boys play with the choice to be
female within the gaming world, its
not a big ask.
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