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September
2006
Girl Gamers
("Female Gamers Everywhere")
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Last month we highlighted
one of the coolest female protagonists
to appear in the survival horror genre
(Resident Evil's Jill
Valentine). This month something
a little different and somewhat of an
umbrella Oakley; yes, this month we’re
making an Honorary Oakley of girl gamers,
not one particular gamer, just all the
ladies out there who love gaming.
You know who you are; you know the
untold hardships you’ve endured
for your hobby; you know that, at some
point, you will get some form of abuse
from an idiot who doesn’t feel
it’s your place to game. Sure,
times have changed, but just how much?
Let’s hear it for all the girl
gamers out there as September 2006 sees
Thumb Bandits’ Honorary Oakley
celebrate the very reason of our being:
the girl gamer.
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Boys Only,
No Girls Allowed!
Gaming has been around for decades,
its roots actually running back
as far as the 1940s—though
these ‘games’ were
generally academic blips that
told researchers something relevant.
However, in the 1950s the first
videogames were born—or
computer games as they were called
back then due to the fact that
they ran on huge computers. These
archaic ‘games’ were
nothing like the modern equivalent,
but we mention them because this
is the birth of gaming and there
were no female researchers to
be found. By the 1970s true arcade
gaming had come of age and this
was also the decade that would
see the birth of the home videogames
console. But, just whom exactly
were they marketed towards, and
was this the beginning of the
struggle of the female gaming
fan? Surprisingly, many of the
older advertisements are non-gender
specific (where no players appear—though
this changes dramatically if players
are present in the imagery), with
many using the words ‘family
and friends’, as opposed
to gender specific pronouns. This
didn’t stop gaming from
becoming the realm of boys however,
as, due to socialisation and the
varying aspects involved in gaming
(technology, computing etc), it
fit more freely within the realm
of the male.
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Girl Gamers –
Where Are You?
It’s hardly surprising that girls/women
didn’t flood the world of gaming
in greater numbers, given that human
imagery in advertising was obviously
slanted towards the young male gamer.
It’s not the fault of the industry
as such, because this was who they saw
as their bread and butter audience,
this was the demographic purchasing
the games. It was a sort of catch 22
in many ways, because boys were interested
in gaming, so advertisers began increasingly
to single them out as the target market.
This obviously put girl gamers on the
periphery, and so the cycle continued,
as it still does today (at least to
a much lesser extent) as gaming companies
realise there’s a huge untapped
market out there. This is without even
looking at the sexual imagery used within
gaming media, advertising, and magazines,
which helps to employ a male-driven
hegemony with the realm of gaming.
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| You Must Be
A Tomboy Then
Yes, many girl gamers may have been
considered tomboys in their youth, given
that the term ‘tomboy’ could
be slapped on any young girl who climbed
a tree, wore jeans instead of skirts,
rode a BMX instead of a pink and tasselled
girl’s Chopper or decided to pick
up a game pad for the NES console her
brother got for Christmas. So what!
So what if tomboys had more fun; the
world was their oyster, so what if they
were given this label; boys had an equivalent
label of their own, it was ‘sissy
boy’. No negative connotations
there at all for the poor lad who opted
to play with Barbie instead of GI Joe.
It’s a shame the world does this
to kids, pops them in their ‘rightful’
hole, ensures they know what they should
and shouldn’t play with. Although
much of this is gross generalisation
(sure, we admit it, this isn’t
a thesis, it’s a one-page article!)
many girl gamers found themselves hangers
on at the local arcades and given strange
sideways glances if they happened to
have a quarter that lasted longer than
the boys standing around.
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Girl Power
Those girls that went against the grain
before gaming became truly hip learnt
a lot, not just about gaming, but also
about how to deal with sexist morons
of all shapes and sizes. Rarely has
a young boy heard the words “Hey!
Shouldn’t you be playing with
Barbie?” or upon a friend seeing
the NES they got for Christmas, the
statement: “How come that’s
in your room?” Yes, it’s
all very amusing, but we’re glad
to say that things have moved on and
now all girl gamers have to put up with
is the odd sexist comment on Xbox Live,
or lovely typed messages of sexual prowess,
size, stature, etc, from all those mature
*cough* males that still find it odd
a woman might like to kick a little
ass in Halo, or play a formidable warrior
in World of Warcraft. Thankfully, those
more mature males out there love gaming
with girls, they don’t find it
strange any longer, they don’t
mind getting beaten or beating a girl,
they’re in it for the same reason
girls are, for scant little more than
fun and enjoyment. So whilst we are
here celebrating the girl gamer, let’s
give a little shout out to the male
gamers who understand why it is that
girls like to game too—we salute
you.
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| Sisters Doing It For Themselves
Despite the ebbs and flows of where
gaming has come from and where it’s
going, things for the girl gamer do
appear to be gradually getting better.
Girl gamers now have a voice, though
that’s largely due to the power
of the Internet, since some print magazines
do still like to marginalize girl gamers
into non existence. There’s been
the stark ‘revelation’ that
a lot of women play games, they play
games that have bloodshed in them, they
play shooters, war and non-puzzle titles.
Sure, there are plenty of women out
there that remain confined within the
realm of ‘female favourites’,
as stated by dopey marketing firms who
look no further than what might interest
their wives, but there are plenty who
don’t and they can now, as it’s
okay. The world of gaming is opening
up and finally letting women in, it’s
still got its problems, but the more
women that game, the more these myths
will fall and women and girl gamers
will finally be on equal footing with
their male counterparts. The time of
being able to open a gaming magazine
without some sexist dribble leering
out at you is still probably a millennia
away, but at least the girl gamer can
enjoy her hobby now, more than she’s
been able to do in the past. If a young
girl asks for a Nintendo DS for Christmas,
the world is not going to fall apart.
A Salute To Girl Gamers Everywhere
Yes, that’s what this is all about,
a salute to all the girl gamers out
there; for their love of the game; for
their steadfastness in the face of adversity;
for listening to that moron comment
on your breasts on Xbox Live or World
of Warcraft and thinking, “What
an almighty jackass!” For also
respecting those male gamers out there
who appreciate the fact it isn’t
as easy being a girl gamer as it is
being a male gamer, and for knowing
that you as a female gamer are inevitably
going to have to put up with more crap
than he does, JUST for being female.
This is for the girls, as it always
is in the Honorary Oakley, because sometimes
it’s nice to hear about the heroics
of women, even on a small scale. Girl
Gamers…we salute you!

Boy boys
boys
Many, many thanks to the lovely folk
at vintagecomputing.com
for the images herein.
Head on over there to check out more
vintage gaming advertising and loads
of other cool stuff.
All pictures copyright their respective
owners.
Any pictures appearing here you feel
should not be will be removed immediately
This article is a homage to the girl
/ female gamer.
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